Virtual assistant Mari, which utilizes voice recognition AmiVoice®, begins full-scale operation at True Group, a major telecommunications company in Thailand.

Speech recognition by AMIVOICE THAI CO., LTD. (Head office: Bangkok, Thailand; hereinafter referred to as AMIVOICE THAI), a subsidiary of Advanced Media Co., Ltd. (Head office: Toshima-ku, Tokyo; Representative Director, Chairman and President: Kiyoyuki Suzuki; hereinafter referred to as Advanced Media) The virtual assistant Mari, which utilizes the engine AmiVoice, has started full-scale operation at the call center of True Corporation Public Company Limited (hereinafter referred to as TRUE Group), a major telecommunications company in Thailand.

Mari:http://truemoveh.truecorp.co.th/news_events/news/entry/3896

Mari is a virtual assistant that uses voice recognition, natural language processing*1, and voice interaction technology to appropriately respond to calls to the mobile phone communication service company TrueMove H. In the test operation that started in March of this year, Mari assigned customers to the appropriate operator depending on what they said, but from this official operation, Mari will directly respond to inquiries about usage fees, payment balances, etc. You can now respond. Inquiries regarding pricing account for 3% of all inquiries. By automating these tasks with voice recognition IVR*25, it has become possible to reduce the burden on the entire call center.

Currently, the speech recognition rate has reached 94.8%. In a customer satisfaction survey conducted by a third-party organization, more than 90% of users said they would continue to use the product, and more than 50% of users gave it the highest rating on a five-point scale. In addition, the call center staff at the True Group were satisfied with the service, saying that it exceeded the conventional wisdom of IVR.

The True Group is actively considering the introduction of voice recognition services in the future, and plans to integrate the True Group's Internet connection service and pay TV broadcasting call center into Mari by next fiscal year.

True Group CEO Mr. Suphachai Chearavanont
“True Group strives to analyze customer behavior and provide cutting-edge business solutions in order to provide services that exceed customer expectations. We are proud to introduce Mari to our call center services. This service is Thailand's first voice recognition IVR service that utilizes natural language processing, and will undoubtedly become a leading service for all call centers in Thailand. I guess.”

Advanced Media will continue to promote and strengthen business expansion in Asian markets, including Thailand, where demand is expected to continue to grow significantly.

[What is True Corporation Public Company Limited]
A major telecommunications company in the Kingdom of Thailand. In addition to subsidiaries such as cable television (True Vision, No. 1 in the industry), internet provider (True Online, No. 1 in the industry), mobile phone communication business (TrueMove H, No. 3 in the industry), Internet cafes, game providers, content business, and settlement. We are developing a wide range of businesses, including services. In 1990, the predecessor TelecomAsia Corporation Public Company Ltd. was established. Listed on the Stock Exchange of Thailand in 1993. We have the only COPC (Call Center Quality Control Standards) certification in Thailand.

Official name: True Corporation Public Company Limited

http://www3.truecorp.co.th/

* Note
1: Technology for computer processing of natural human speech (natural language)
2: Computer system that provides automatic voice response at telephone counters

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