Announcement regarding the establishment of a joint venture with Thailand's major telecommunications company True Group "True Touch"

Advanced Media Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director, Chairman and President: Kiyoyuki Suzuki; hereinafter referred to as "Advanced Media") is a group company of the major telecommunications company in Thailand, True Corporation Public Company Limited (hereinafter referred to as "True"), and is a call center. True Touch Company Limited (Headquarters: Bangkok, Thailand, CEO: Carl Goodier, hereinafter referred to as True Touch), which conducts the commissioned operation and installation of ``True Voice Company Limited'' (tentative name), will be established in Thailand. We would like to inform you that we have concluded an establishment agreement.

Thailand has a population of approximately 4 million people, making it the fourth largest country among ASEAN countries, and personal consumption is expected to continue to expand in the future as income levels improve due to economic growth. As competition between companies intensifies due to the growth of local companies and the expansion of foreign companies, call centers, which allow direct dialogue with customers, are positioned as one of the bases of management strategy, differentiate their services from other companies, and increase customer support. In order to improve customer satisfaction, value-added customer support has become essential.

Advanced Media and True have built a good relationship since the introduction of the IVR system*3 to the True call center in March of this year. As a result of repeated discussions between the two companies, we have established a joint venture with True Touch of the True Group, ``True Voice Company Limited'', to develop the call center business with the aim of achieving dramatic business growth in the Thai market and closer business collaboration. We have decided to begin joint expansion into the By combining True's strong partnerships with leading customers with Advanced Media's know-how and cutting-edge technology that it has cultivated in the Japanese and Thai markets, we aim to create synergies and expand our business in Thailand, which is experiencing rapid growth. Masu.

For this establishment, True Touch will invest an amount equivalent to 55% (approximately 4,460 million yen *2) and Advanced Media will invest an amount equivalent to 45% (approximately 3,650 million yen *2). Additionally, with the establishment of the joint venture, our directors and executive officers will participate in management and formulate and execute business plans and service development. We aim to become the best and best partner for companies and call centers in Thailand, and aim for sales of 5 billion yen*15.3 in five years.

In order to develop the potentially huge market for voice recognition, we need not only world-class voice recognition technology, but also the experience, development ability, and customer development ability to utilize it to create new services. We believe it is necessary. In order to further strengthen these capabilities, Advanced Media will continue to actively pursue partnerships with leading companies both domestically and internationally.

[What is True Corporation Public Company Limited]
A major telecommunications company in the Kingdom of Thailand. In addition to subsidiaries such as cable television (True Vision, No. 1 in the industry), ISP (True Online, No. 1 in the industry), and mobile phone communications business (True Move, No. 3 in the industry), Internet cafes, game providers, content businesses, and payment processing services. We are developing a wide range of businesses. In 1990, the predecessor TelecomAsia Corporation Public Company Ltd. was established. Listed on the Stock Exchange of Thailand in 1993. It has a call center with approximately 2,400 seats and is the only one in Thailand certified by COPC (Call Center Quality Control Standards).

Official name: True Corporation Public Company Limited http://www3.truecorp.co.th/

[What is True Touch]
It owns a call center with 1,500 seats and operates the third largest call center outsourcing service in Thailand.

注 釈
*1 A computer system that provides automatic voice responses at telephone counters.
*2 1THB=3.38 yen (converted to the rate at the end of September 2014)

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