Used by approximately 2,300 MR personnel to improve the quality and speed of PDCA
Advanced Media Co., Ltd. (Head office: Toshima-ku, Tokyo; Chairman and CEO: Kiyoyuki Suzuki; hereinafter "Advanced Media") has applied voice recognition technology to the "MR Activity Report Application," a sales support app for smartphones and tablets from Daiichi Sankyo Co., Ltd. (Head office: Chuo-ku, Tokyo; hereinafter "Daiichi Sankyo").
Amivoice® From July 2014, the system will be made available to all of Daiichi Sankyo's medical representatives (MRs), totaling approximately 2,300 people.
■Background of introduction
The pharmaceutical market is expanding year by year due to the aging population and the increase in lifestyle-related diseases. On the other hand, market competition is intensifying due to regular drug price reductions and measures to promote the use of generic drugs, and companies are increasingly using IT in their MR activities.
Daiichi Sankyo has decided to introduce the "MR Activity Report Application" that allows MRs to input activity reports by voice using smartphones and tablets in order to improve the quality and speed of information provision. It is expected to improve work efficiency because it can be easily input by voice anywhere, such as during free time while traveling or waiting time outside.
■ Overview of the "MR Activity Report Application"
The "MR Activity Report Application" is an iOS app that allows users to input and share activity reports such as providing and collecting information to medical professionals, and also allows users to share the activities of each person in real time.Amivoice® You can use this to perform voice search and voice input. A high recognition rate has been achieved by creating a Daiichi Sankyo-exclusive dictionary based on activity reports from the past three years. The dictionary maintenance function allows you to register and manage proper nouns and in-house terminology, making it possible to respond immediately when a new product is released.
[Conceptual image]
1. Voice search
You can search for the name of the hospital or doctor you are visiting by voice. You can also check the details of your past activities while you are on the move or just before you visit, which is expected to contribute to more efficient use of time and improved customer satisfaction.
2. Voice input
You can input details of activities, comments from customers, on-site information, etc. by voice. Because it uses a dedicated dictionary, it can accurately recognize unique in-house terminology and abbreviations.
■ Expected effects
Inputting information on the go is difficult and time-consuming, so it used to be input all at once after returning to the office, but with voice input, it can be input instantly, which is expected to reduce office hours and increase the number of visits. In addition, by inputting customer reactions and on-site observations in a timely manner, it also leads to improved speed and quality of reports.
The entered information can be shared within the application, which is expected to strengthen organizational sales capabilities through real-time information sharing.
At Advanced Media, we will continue to focus on providing new solutions and customer services that contribute to operational efficiency in a wide range of industries and industries.
Above
[COMPANY PROFILE]
<Advanced Media Co., Ltd.>
Representative: Kiyoyuki Suzuki, Representative Director, Chairman and President
Head Office: 3th floor, Sunshine City Cultural Hall, 1-4-6 Higashiikebukuro, Toshima-ku, Tokyo
URL: http://www.advanced-media.co.jp/
Established: December 1997
Capital: 49 yen (6,959 shares) (as of the end of March 15,922,405)
Business details:
◆AmiVoice® "Solution business" that plans, designs, and develops voice recognition solutions that incorporate
◆AmiVoice® "License business" that provides application products that incorporate
◆For services to internal users and general consumersAmiVoice® "Service business" to provide
[Inquiries regarding this matter]
<Advanced Media Co., Ltd.>
■Press relations
Business Administration Department Public Relations Team
TEL：03-5958-1307
FAX: 03-5958-1032
Email:press@advanced-media.co.jp
■Customer
Cloud Business Division Tamura
TEL：03-5958-1522
FAX: 03-5958-1033
Email:info@advanced-media.co.jp
