"Ami and Ami Voice" and "The Future of UI" will start airing on January 1th
Advanced Media Corporation (Head office: Toshima-ku, Tokyo; Chairman and CEO: Kiyoyuki Suzuki; hereinafter, "Advanced Media") is the No. 1 domestic market share company that develops and provides*Two new commercials for AmiVoice, the AI voice recognition service, "AmiVoice," "Ami and AmiVoice" and "The Future of UI," will begin airing on Monday, January 2, 2024. In addition, to commemorate the broadcast, a special website for the commercials will be released on Tuesday, December 1, 15.
https://www.advanced-media.co.jp/amivoice_special/
In the new commercial, we appointed Ami Touma, a notable actor who is expanding her field of activity to include dramas, movies, and commercials, including the NHK Taiga drama "What Will Ieyasu Do?" to be broadcast in 2023, as the image character. This will be a continuation from our commercial "A Happy Future" that aired in January 2023.
This time, she took on the challenge of tongue twisters that showcase the appeal of "AmiVoice." Please take a look at this new commercial that captures Ami Touma's slightly more mature and attractive expression.
New CM concept
"Ami and Ami Voice"
"The Future of UI"
In the new commercial, the voice recognition technology that converts spoken content into text is explained in an easy-to-understand manner using audio and video. Tongue twisters spoken by Ami Touma are displayed in graphical subtitles at the same time as they are spoken.
In the "Ami and Ami Voice" version, in order to leave a strong impression of "AmiVoice," we linked Ami Touma's name with the "Ami" in "AmiVoice." By linking it with Ami Touma's name, who has appeared in many media outlets and become a hit this year, we are able to create a sense of heightened anticipation for "AmiVoice" in the future.
The "Future UI" version depicts expectations for a future where AI voice recognition will become the standard for interfaces and where people and machines (≒AI) will work together like partners. It expresses our vision of a world where AI technology will support people, enabling them to engage in more advanced and creative work, known as AISH (AI Super Humanization).
Through this new commercial, Advanced Media hopes to promote understanding of the AI voice recognition system "AmiVoice" and to highlight the future possibilities that voice recognition will create as the standard for next-generation UI.
Episodes from during filming
Filming took place in late November at a studio in Kanagawa Prefecture. With many staff members watching, Toma Ami appeared in a gorgeous outfit on a huge set measuring approximately 11m in width, shaped like the "AmiVoice" logo. The content was highly challenging, requiring her to speak her lines quickly and accurately, but thanks to Toma Ami's excellent acting skills, filming proceeded smoothly and ended earlier than planned in a warm atmosphere.
In addition to the new commercial footage, we will also be releasing making-of footage, interview footage, and special comment footage on YouTube.
| Summary of the commercials "Ami and Ami Voice" and "The Future of UI" | |
|---|---|
Title | "Ami and Ami Voice" and "The Future of UI" are 15 seconds each |
Broadcast start date | 2024 years 1 month 15 date (month) |
Appearance | Toma Ami |
Broadcast area | Broadcast in the Kanto area and on TVer, the official commercial TV distribution service |
■ "Ami and Ami Voice" (15-second version)
■ "The Future of UI" (15-second version)
■Making of & Interview Footage
■Special comment video
Special Site
To coincide with the start of broadcasting, a special website for the AI voice recognition service "AmiVoice" was launched on Tuesday, December 12th.
The video will be a direct representation of the worldview of a TV commercial, and will introduce the features and usage scenarios of "AmiVoice." In addition, a trial page has been set up on the special website where you can experience the high recognition accuracy of AmiVoice, so please give it a try.
・Special website for AI voice recognition "AmiVoice"
https://www.advanced-media.co.jp/amivoice_special/
Performer information
Touma Ami
Born on November 2006, 11. Born in Okinawa Prefecture.
Debuted in a recruitment company commercial in July 2021.
In January 2022, she made her first drama appearance in the drama “My wife becomes an elementary school student.”
Selected as the 14th Asahi Soft Drinks Calpis Water CM character.
She made her debut in the NHK Taiga drama "What Will Ieyasu Do?" as Ieyasu's eldest daughter, Kamehime, and also attracted attention for her role as Kochiya Aoi in NTV's new Saturday drama "The Best Teacher: One Year Later, He Was Killed by His Student."
It has also been announced that she will appear in the TBS Sunday Theatre drama "Goodbye Maestro: My Father and I's Appassionato" in January 2024, and we can expect even more from her.
What is AI voice recognition “AmiVoice”?
AmiVoice has No. 1 share in Japan■ AI voice recognition. We achieve high-precision and high-speed speech recognition using the know-how and data we have accumulated over a quarter of a century. It implements the latest deep learning technology and boasts a high recognition rate.
In addition, we have speech recognition engines specialized for various industries such as medical care, contact centers, manufacturing/logistics, business record/reporting, construction/real estate, etc., and accurately convert technical terms and industry terms into text. It is possible to.
*Source: ecarlate LLC “Speech Recognition Market Trends 2023” Speech Recognition Software/Cloud Service Market
Inquiries regarding this matter
Management Promotion Headquarters Public Relations Team
