The first is a tie-up campaign to celebrate the film adaptation of "Sex and the City"
Voice Domain Service Co., Ltd. (Head office: Toshima-ku, Tokyo; CEO: Kiyoyuki Suzuki; hereinafter referred to as VDS), a subsidiary of Advanced Media Co., Ltd., will start a "voice mobile campaign" using "Voice Check!"*12, an entertainment service for mobile phones that uses voiceprint authentication technology*17 to determine which celebrity's voice is similar to yours. As the first step, they will collaborate with Zero Start Communications Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Noriyuki Yamazaki) to hold a campaign to celebrate the film adaptation of "Sex and the City".
■ "Sex and the City" movie adaptation commemorative campaign
To commemorate the 2009 release of the film "Sex and the City" (distributed by Gaga Communications Co., Ltd.) in Toho's foreign film theaters nationwide, we are running a campaign using the service "Voice Check!" provided by VDS. You will be asked to judge which of the four heroines from "Sex and the City" - Carrie, Miranda, Samantha, and Charlotte - and the main male characters surrounding them sounds similar to your voice. You will also be asked to judge the character's view on love and the type of opposite sex that would be compatible with them. This is a fun project in which the person with the highest "resemble degree" will receive a DVD "Sex and the City Shoebox Ver. 4: Complete Series" (provided by Paramount Japan Co., Ltd.).
■ Future mobile campaign development
VDS will continue to run similar tie-up campaigns on the "Koe Check!" website from time to time, and will also propose the "Koe Check!" system as an original campaign for advertisers.
By implementing original campaigns using voice, for example by having participants say the product name (catchphrase) five times when conducting a voice diagnosis, advertisers can have the participants speak the message they want to convey directly, imprinting it in the participants' memories and gaining strong recognition. In addition, the entertainment value of voice campaigns and their high compatibility with mobile phones make it possible to implement promotions that aim for a ripple effect through word of mouth and a synergistic effect through media mix.
VDS will continue to provide new services that can be easily enjoyed using "voice," while planning and implementing campaigns from time to time to continuously expand the number of members. Taking this opportunity, the company will develop campaigns in cooperation with other companies and build a new advertising business model.
*1) Voiceprint authentication technology is a biometric authentication technology developed by Advanced Media Co., Ltd. that uses the "voiceprint" that is a characteristic of each individual's voice. Like fingerprints, voiceprints have unique characteristics that differ from person to person, so it is possible to identify individuals based on that. In addition, by combining keyword checking with voice recognition technology, stronger security is achieved. Advanced Media Co., Ltd. offers products that utilize voiceprint authentication technology, such as "AmiVoice Guard," an office entrance and exit management system, "Open Door System," an entrance opening and closing system for apartment buildings, and "AmiVoice Mobile Verification," a voiceprint authentication system that uses mobile phones.
*2) "Koe Check!" is a service provided by Voice Domain Services Co., Ltd. that uses voiceprint authentication technology to determine which famous person (actor, singer, anime character, sports player, comedian, etc.) the user speaks to on their mobile phone and finds similarities. By finding out who their own voice resembles, users can enjoy making unexpected discoveries and use the service to practice karaoke or impersonation. In addition, the results are linked to "froute.jp," a mobile search engine developed by F-Route Co., Ltd., allowing users to quickly search for information on celebrities who have been found to resemble them. To learn how to use the service, please visit the "Koe Check!" website (http://koecheki.jp), register your email address, and simply talk on your mobile phone to receive the results via email. The results will be displayed in order of the top five celebrities based on their similarity.
■ Contact information for this matter
[Service inquiries]
Voice Domain Services Co., Ltd. (Advanced Media Co., Ltd.)
TEL: 03-5958-1098 FAX: 03-5958-1057
E-mail:info@vd-s.jp
[Press inquiries]
Advanced Media Inc. Corporate Planning Department Public Relations Team
TEL: 03-5949-2007 FAX: 03-5958-1032
Email:press@advanced-media.co.jp
■ Copyright and Trademarks
Copyright 2007 Advanced Media, Inc.
AmiVoice®and logo are registered trademarks of Advanced Media.
Company names and product names mentioned are registered trademarks and trademarks of their respective companies.
[URL]
http://koecheki.jp/
↓This is an example of how to use "Koe Check!", a campaign to celebrate the release of the "Sex and the City" movie.
It may differ from the actual screen.
