Advanced Media Inc. (Head office: Toshima-ku, Tokyo; President and CEO: Suzuki Kiyoyuki; hereinafter referred to as "Advanced Media") is teaming up with EMI Music Japan Inc. (Head office: Minato-ku, Tokyo; President and CEO: Doyama Shoji; hereinafter referred to as "EMI") to run a "Voice Mobile Campaign" that utilizes "Voice Check!", an entertainment service for mobile phones that uses voiceprint authentication technology*6 to determine which celebrity's voice is similar to that of "Voice Check!"*4. From June 25th to 49th, the company will be running the "Narikiri JYONGRI" Campaign, which will determine how similar the voice of a user is to that of "JYONGRI,"*XNUMX the winner of the New Artist Award at the XNUMXth Japan Record Awards.
◆ "JYONGRI to NariKiri Campaign"
The "JYONGRI ni Narikiri Campaign" is being carried out to commemorate the release of JYONGRI's 2008th single "Unchanging Love ~Kimi ga Ireba~" on June 6th, 4, using Advanced Media's service "Koe Check!"
This is a user-participation game content in which the user says "Unchanging Love" and the system judges how similar the user's voice is to "JYONGRI", and the top 10 people with the highest scores are ranked. By using "Voice Check!", users can deepen their recognition of "JYONGRI" and also get a chance to use the ringtone.® Full Ringtone® This will allow you to be directed to the download.
This will allow EMI to promote the new song by having campaign participants actually recite the message that they want to convey through the song, making the message even more powerful.
In addition, we will be incorporating a game-like plan in which those who rank highly will be given a special JYONGRI mirror and pouch as a gift, encouraging users to try again and further promoting the word-of-mouth effect.
◆ Future voice mobile campaign development
Advanced Media will continue to run similar tie-up campaigns on the "Koe Check!" site from time to time, and will also propose the "Koe Check!" system as an original campaign for advertisers.
By running original campaigns using voice, such as EMI's "JYONGRI to Narikiri Campaign," advertisers can have the message ingrained in the participants' memories and gain strong recognition by having users say the message they want to convey when taking a voice diagnosis.
Furthermore, the entertainment value of voice campaigns and their compatibility with mobile phones make it possible to encourage retries, and to implement promotions that aim for a ripple effect through word of mouth and a synergistic effect through media mix.
Advanced Media will continue to provide new services that can be enjoyed easily using "voice," while aiming to increase advertising revenue by continuously expanding its membership base, in addition to generating revenue by proposing and implementing campaign plans. With this as a starting point, the company will develop campaigns in cooperation with other companies and build a new advertising business model.
Above
*1) Voiceprint authentication technology is a biometric authentication technology developed by Advanced Media Co., Ltd. that uses the "voiceprint" that is a characteristic of each individual's voice. Like fingerprints, voiceprints are unique to each individual, so it is possible to identify individuals based on that.
*2) "Koe Check!" is a service provided by Advanced Media Co., Ltd. that uses voiceprint authentication technology to determine which famous person (actor, singer, anime character, sports player, comedian, etc.) the user speaks to their mobile phone and finds out who their voice is similar to. By finding out who their own voice is similar to, users can enjoy making unexpected discoveries and can use the service to practice karaoke or impersonations. To learn how to use the service, please visit the "Koe Check!" website (
http://koecheki.jp
), register your email address, and simply talk on your mobile phone to receive the results via email. The results will be displayed in order of the top five celebrities based on their similarity.
※3) JYONGRI profile
A 19-year-old from Osaka, she is signed to EMI Music Japan. She made her debut in December 2006 with "Possession/My All For You". She is a singer-songwriter who has been gaining attention, having won the New Artist Award at the 12 Best Hit Kayo Festival and the New Artist Award at the 2007th Japan Record Awards. (Website:http://www.jyongri.com）
[Inquiries regarding this matter]
[Press relations]
Corporate Planning Department Public Relations Team
TEL：03-5949-2007
FAX: 03-5958-1032
Email:
press@advanced-media.co.jp
【customer】
Kaneda, Sales Group, Solutions Division
TEL: 03-5958-1091
FAX: 03-5958-1033
Email:info@advanced-media.co.jp
[Inquiries regarding JYONGRI]
EMI Music Japan Inc.
Foozay Music A&R Promotion Group Shigihara
TEL: 03-6830-8168 (department representative)
FAX: 03-6830-8195
Email:ai.shigihara@emimusic.com
[Copyright/Trademark]
Copyright 2008 Advanced Media, Inc.
AmiVoice®and logo are registered trademarks of Advanced Media.
Company names and product names mentioned are registered trademarks and trademarks of their respective companies.
Full Ringtone® Ringtones®is a registered trademark of Sony Music Entertainment Inc.
↓This is an example of how to use "Check your voice!" in the "JYONGRI NariKiri Campaign."
It may differ from the actual screen.
