AMIVOICE THAI CO.,LTD. (Head office: Bangkok, Thailand, hereinafter referred to as AMIVOICE THAI), a subsidiary of Advanced Media Corporation (Head office: Toshima-ku, Tokyo, Chairman and CEO: Kiyoyuki Suzuki, hereinafter referred to as Advanced Media), has announced that it has developed a new voice recognition technology AmiVoice ® We have introduced a Thai language voice recognition IVR*1 using natural language processing to the call center of True Corp. (hereinafter referred to as True), a major telecommunications company in Thailand, and it began operation on March 2014, 3. This is the first time that a major telecommunications company in Thailand has adopted a voice recognition IVR that uses natural language processing*19.
■ Background of introduction: Thailand's telecommunications market
True is a major telecommunications company engaged in a wide range of businesses, mainly in Thailand, including fixed-line telephone, mobile business, broadband services, and cable television, and is the third largest mobile business in Thailand with 2315.5 million carrier contracts*3, and the first largest pay TV business in Thailand. The telecommunications market in Thailand is growing year by year with the development of networks and the spread of smartphones, but at the same time, competition among telecommunications companies is becoming increasingly fierce, and differentiation of services and improvement of customer satisfaction through customer support are becoming increasingly important.
■ Overview of voice recognition IVR
Conventional IVRs take a very long time to reach the service users want due to factors such as long guidance and call times and a large number of options, which leads to customer dissatisfaction and a decline in the use of self-service. The voice recognition IVR introduced by AMIVOICE THAI uses voice recognition and natural language processing to understand the content of user inquiries and automatically assign them to operators in the appropriate department. Users can quickly connect to the desired service while having a natural conversation with "Mari," a virtual assistant that automatically assigns calls.
The True call center where the voice recognition IVR will be introduced has approximately 3,000 seats, making it the largest in Thailand. It is expected that the call center will reduce costs and improve customer satisfaction by increasing the self-service usage rate and reducing mistakes in transferring calls to operators with the appropriate skills.
■ Future developments: Promote and strengthen business in the Asian market
AMIVOICE THAI has been operating a call center business in Thailand since its establishment in September 2008, primarily targeting major Japanese financial companies. We believe that the introduction of the contract and voice recognition IVR system at True was made possible as a result of the company's comprehensive evaluation of our cost-effectiveness, ease of use, and comprehensive support system, in addition to our extensive track record both in Japan and overseas.
Starting with the introduction of True, Advanced Media will further promote and strengthen its business expansion in Asian markets, including Thailand, where significant demand growth is expected in the future.
About True Corp.
A major telecommunications company in the Kingdom of Thailand. Its main services include fixed-line telephones, mobile services (third largest in the country), broadband services, pay TV services (first in the country), application services (e-commerce, etc.), and content services. Its predecessor, TelecomAsia Corporation Public Company Ltd., was established in 3. It was listed on the Stock Exchange of Thailand in 1.
Official name: True Corporation Public Company Limited http://www3.truecorp.co.th/
* Note
1: Computer system that provides automatic voice response at telephone counters
2: Technology for computer processing of natural human speech (natural language)
3: As of November 2013, according to NBTC (Thailand Broadcasting and Telecommunications Commission) research.
Above
[COMPANY PROFILE]
<Advanced Media Co., Ltd.>
Representative: Kiyoyuki Suzuki, Representative Director, Chairman and President
Head Office: 3th floor, Sunshine City Cultural Hall, 1-4-6 Higashiikebukuro, Toshima-ku, Tokyo
URL: http://www.advanced-media.co.jp/
Established: December 1997
Capital: 46 yen (0,209 shares) (as of the end of September 15,294,200)
Business details: ◆ AmiVoice ® "Solution business" that plans, designs, and develops voice recognition solutions that incorporate
◆ AmiVoice ® "License business" that provides application products that incorporate
◆For services to internal users and general consumers AmiVoice ® "Service business" to provide
About AMIVOICE THAI CO.,LTD.
Established in September 2008 in Bangkok, Thailand, this is a wholly owned subsidiary of Advanced Media. AmiVoice ® We develop and provide voice recognition solutions that utilize voice recognition.
[Inquiries regarding this matter]
■Press relations
Business Management Department Public Relations Team
TEL：03-5958-1307
FAX: 03-5958-1032
Email: press@advanced-media.co.jp
[Copyright/Trademark]
Copyright 2014 Advanced Media, Inc.
AmiVoice ® and logo are registered trademarks of Advanced Media.
Company names and product names mentioned are registered trademarks and trademarks of their respective companies.
