AI avatars and voice interactions generated by AI enable the development of practical sales skills and reduce the workload of evaluation tasks.
Advanced Media Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director, Chairman and President: Kiyoyuki Suzuki; hereinafter referred to as "Advanced Media") has the No. 1 market share in Japan.*We have launched the "AI Conversational Role-Playing" function as an option for "AmiVoice RolePlay," a self-training platform for business negotiations and customer service equipped with AI voice recognition AmiVoice. This function provides a training environment that closely resembles actual business negotiations through flexible and natural voice dialogue utilizing AI avatars and generated AI.
"AmiVoice RolePlay" is a self-training platform that allows users to role-play business negotiations and receive feedback and automatic evaluation of conversation content based on pre-set scenarios and evaluation criteria. Since its launch in September 2023, it has proven highly effective in training users to accurately perform standardized responses, contributing to the development of foundational sales skills and the standardization of response quality, particularly among new and young salespeople.
Amidst this situation, users of this platform had requested training that would go beyond basic training and enhance the practical response skills of sales representatives, tailored to their individual skill levels.
To meet these demands, we have now launched an "AI-powered interactive role-playing" function as an option. By utilizing AI-generated dialogue, we have achieved natural and flexible voice interaction, allowing users to develop practical response skills in an environment closer to actual business negotiations.
In the "AI Interactive Role-Playing" function, an AI avatar plays the role of the customer and responds flexibly according to the participant's utterances and context. Rather than proceeding with the negotiation according to a predetermined scenario, the AI avatar flexibly changes its questions and responses to develop the conversation, making it possible to role-play as close to a real business negotiation as possible.
After the role-playing session, the AI analyzes the entire sales negotiation and provides specific feedback, summarizing the participant's strengths and areas for improvement. Beyond simply determining the correctness of standard responses, the AI comprehensively analyzes the context of the entire conversation and the participant's characteristics, enabling evaluations that focus on qualitative skills such as sales pitch structure and customer interaction. By having the AI assist in providing feedback to participants, the system supports both overall skill improvement within the sales organization and a reduction in the workload of managers in training and evaluation tasks.
Furthermore, by combining this with our existing scenario-based self-training menus, we can provide an effective training environment tailored to each stage of growth, from new recruits to mid-career sales staff.
In the future, we plan to expand the functionality to allow for role-playing that better aligns with the training policies of individual sales representatives and organizations, including features such as persona settings and difficulty adjustments based on sales scenarios, products, and customer attributes.
Advanced Media will continue to utilize its AI voice recognition AmiVoice and generative AI to support improvements in the efficiency and quality of sales personnel training, thereby contributing to strengthening companies' sales capabilities and advancing talent development.
Key Features of the "AI Interactive Role-Playing" Function
1. By utilizing generative AI, we can achieve practical role-playing that is not dependent on specific scenarios.
By utilizing generative AI, we have created a training environment that closely resembles actual business negotiations, without being dependent on predetermined scenarios. The questions and responses of the AI avatar playing the role of the customer change according to the content and context of what the trainee says, allowing them to develop practical response skills that enable them to flexibly handle unexpected questions and counter-arguments.
2. AI analyzes and evaluates the entire sales negotiation, making qualitative sales skills visible.
After the role-playing session, the AI analyzes the overall flow of the sales negotiation and the trends in responses, providing feedback in the form of comments highlighting areas for improvement and strengths. Beyond simply determining the correctness of standard responses, it can visualize qualitative skills such as sales pitch structure and customer interaction.
3. AI analysis based on common evaluation criteria enables objective evaluation with reduced variability.
The "AI-driven role-playing" function uses AI to analyze and evaluate conversations during role-playing based on pre-set evaluation criteria called "pattern management." Multiple evaluation points necessary for improving sales skills are available, such as "communication skills," "empathy," "negotiation skills," "in-depth questioning skills," and "listening skills," and you can freely select and add them according to your company's sales policies and training themes.
By having AI analyze and provide feedback based on a common evaluation framework, it reduces subjective variations among evaluators, resulting in uniform and objective evaluations.
4. By combining traditional scenario-based menus with "AI-assisted role-playing," a gradual training environment can be realized.
AmiVoice RolePlay has offered the following training menus to date:
• Role-playing menu:
This training program involves recording and uploading face-to-face role-playing or actual business negotiations. AI speech recognition then transcribes the spoken content into text and automatically scores and analyzes it based on predefined evaluation criteria.
Self-training menu:
This self-training program utilizes pre-recorded videos of customers acting as teaching materials, allowing individuals to repeatedly practice scenario-based conversations. It supports new employee training and the reinforcement of basic skills.
With the addition of "AI-driven role-playing," we can now combine traditional scenario-based basic training with practical training that hones flexible response skills through AI. This provides a step-by-step and effective training environment tailored to each level, from new recruits to mid-career sales staff, contributing to the overall improvement of sales capabilities within the organization.
5. Streamlining training and evaluation processes through visualization of learning progress and utilization of feedback.
The "AI Role-Playing Function" allows administrators to check the number of times participants have used the function and the content of their feedback.
Therefore, managers can provide guidance and support based on their subordinates' learning progress and response tendencies.
Furthermore, by having AI assist in creating feedback comments, the burden on managers will be reduced, contributing to the efficiency of training and evaluation tasks.
About "AmiVoice RolePlay"
"AmiVoice RolePlay," offered by the sales enhancement solution "AmiVoice SalesBoost," is a cloud service that supports role-playing to improve sales skills. This service is equipped with a self-training function that allows you to repeatedly role-play without taking up the time of your superiors, seniors, or trainers. It also has a scoring function that automatically performs quantitative evaluations based on the content of your sales talk, speaking speed, facial expressions, etc., and efficiently and effectively supports the training of sales members and the improvement of their sales skills.
https://salesboost.advanced-media.co.jp/roleplay.html
About the "AmiVoice SalesBoost" series
With the aim of promoting "sales enablement" aimed at strengthening and improving sales organizations, we have the No. 1 domestic market share.*Using AmiVoice, an AI voice recognition system, we have launched a series of solutions called "AmiVoice SalesBoost" in October 2024 that accelerate digital transformation in sales activities.
The solutions currently offered include "AmiVoice SalesAgent," a next-generation sales support solution that utilizes AI to assist with sales negotiations in real time; "AmiVoice SF-CMS," which visualizes and analyzes customer service and sales negotiation conversations; and "AmiVoice RolePlay," which uses AI to enable efficient sales training. By combining these solutions, we are building a cycle that continuously supports the skill improvement of the entire sales organization.
・Details of the "AmiVoice SalesBoost" series
https://salesboost.advanced-media.co.jp/
・“AmiVoice SalesAgent” details
https://salesboost.advanced-media.co.jp/salesagent/
・"AmiVoice RolePlay" details
https://salesboost.advanced-media.co.jp/roleplay/
・“AmiVoice SF-CMS” details
https://salesboost.advanced-media.co.jp/sf-cms/
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*Source: ecarlate LLC “Speech Recognition Market Trends 2026” Speech Recognition Software/Cloud Service Market
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